âFantasies of White Genocide: Conspiracy Theory, Reproductive Anxiety, and Self-Help in the Online Manosphere.â Journal of Medical Humanities, (2025): 1â22. Link.
The Great Replacement is a far-right conspiracy theory that warns of a global scheme against the âWhite raceââone that seeks to replace ânativeâ white populations in Europe with migrant populations from the Third World. This theory has gained traction among white nationalist movements across Europe and America and has been referenced by several far-right terrorists in the last decade, but in recent years, elements of the theory have entered the right-wing and center-right mainstream media. My article excavates the intersections between the Great Replacement Theory and genres of masculinist self-help that have grown popular across male-dominated digital communities (also known as âthe manosphereâ) through influencers such as Jordan Peterson, Stefan Molyneux, and Marcus Follin, who hold diverse positions along the right-wing political spectrum. Using these as case studies, I trace the connections between demographic anxieties around migration and cultural anxieties around Western womenâs fertility, and I argue that reproduction serves as the greatest limit case to the manosphereâs self-help genre. Womenâs increasing control over reproduction challenges these influencersâ investment in self-help and control over their actualization of the masculine gender ideal, which in turn generates high levels of reproductive anxiety and leads to subsuming reproduction under the umbrella of menâs concerns. Overlaps between ideas of racial replacement and projects that seek to conserve manhood, sperm count, and testosterone, such as no-fap, no-porn, body building, and nutritional supplements, likewise serve to repackage white nationalism itself as a genre of masculine self-help and self-betterment.